What Is Digital Transformation And What Does It Really Mean For Your Business?

What Is Digital Transformation?

The Global Center for Digital Transformation says that “organizational change is the foundation of digital business transformation”. That’s because changing the nature of an organisation means changing the way people work, challenging their mindsets and the daily work processes and strategies that they rely upon. While these present the most difficult problems, they also yield the most worthwhile rewards, allowing a business to become more efficient, data-driven and nimble, taking advantage of more business opportunities.

Define ‘digital’ in digital transformation

While the focus is on changing how the business works at every level, technology underpins all digital transformation projects. But what technology?

Obviously this changes as time goes on, but typically businesses want to adopt technologies that help them harness and make sense of the vast quantities of data they are sitting on, as well as preparing for trends like the Internet of Things (IoT) and mobile.

That means analytics tools are high up on the agenda, as well as cloud computing, which lets you store data outside your own data centre, potentially closing this down. You might also want to focus on collaborative tools, like file-sharing, mobile devices, and apps, that let your employees work wherever they are, and which give them instant access to information – especially useful for salespeople visiting customers, for instance.

What Digital Transformation Means For Your Business?

Accepting and moving toward digital transformation doesn’t simply mean jumping on every technological bandwagon that comes along. Doing that is like putting a bunch of cut up vegetables in a pot and calling it soup. Unless you put the right ingredients in the pot and turn on the stove, you’ll never make soup-at least not soup that anyone wants to eat. Instead, each company has to spend some time thinking about what digital transformation really means for them.

Companies need to think about transitioning core business processes and digitalizing the client/business process first. They have to think about which applications, platforms, and solutions fit into their culture, daily operations, and budget. There is unfortunately no cookie cutter solution that businesses can opt into. It’s a process that requires personalization and a knack for following trends.

Digital Disruption And Focusing On The Consumer

Digital disruption is another key term that describes what digital transformation can do in society at large. Smartphones created a disruption, Uber created a disruption, and wearable technology continues to create disruptions. With each key technological advancement, the daily lives of consumers change a little more. The norm is shaken up, and the advancement adds value to consumers. Businesses that take advantage of the new changes, and who understand how these changes affect daily life, can modify their practices to meet the needs of the consumer.

Consumer-centrism is one way to ensure that you’re meeting the demands of the digital age. Knowing where your customers are interacting online and how you can meet them on their own turf will enhance your ability to make their lives easier and to make sales. Every business has to think about digital transformation and the power of disruptions now. There is no longer time to take baby steps and get your feet wet. It’s a sink or swim environment for many businesses.

Planning Ahead For Digital Transformation

Digital transformation is both an end result and an ongoing process. You have to make the initial move, and then you must continue to evolve or be forced out. There is no quick fix for digital transformation. When you sit down with your team to discuss your company’s digital future, think about the near future, but also the long-term goals of your company. To maintain relevancy, you will need to implement digital solutions that keep your company moving forward into the digital era and not standing still or moving backwards.

At every step, think about the business experience. What can you implement to streamline in-house operations? What can you implement to facilitate customer interactions? These aspects that will drive your digital transformation. For some companies that may mean adopting an integrated payment solution so that customers can login to an online portal and pay their bills. For others, it may mean getting on social media and posting relevant content on a regular basis. Any move to the digital space is part of the digital transformation.

Over the long term, the digital experience will shift. How can you make changing an easier part of the business process? Transparency, a group mission toward digital relevance, and constant listening to customer behaviors may all be important for shifting your company’s focus away from legacy business practices and to a more digital oriented future.

If your business is seeking to get into the race of digital transformation, it is important to act right now. Late adopters can have serious disadvantages since the competition is already in the domain. If you are looking to adopt a business model that utilizes a digital core, we can help. Embrace the digital transformation with the best developers to get to the forefront of change.

Are Affiliate Marketers in High Demand?

Beginners wonder if it’s possible, and skeptics declare the expense and efficient prices of affiliate marketing potentially lowers the bar for online marketing. Yet, the question remains: Are Affiliate Marketers in High Demand? However, there is an excellent reason affiliate marketing has actually experienced consistent growth throughout the ups and downs of online marketing — it works. Affiliate marketing has now become a reliable source of sales for a large range of marketers.

Affiliate marketing developed from the early years when some touted it as the future of online advertising, and others claimed it was the downfall of the medium. It’s now a sophisticated avenue which creates anywhere from 5 to 25% of online sales for a number of the world’s biggest brand names.

The idea of a wide-open affiliate program with a unchecked and unlimited number of affiliates is a thing of the past. Nearly all online marketers concur that affiliates add value to an online marketing effort, however the program needs to be tailored to fulfill the online marketer’s goals. Affiliates are the real step-children of internet marketing. They rely on tried and tested techniques for developing sales and marketing websites or items online. Lots of e-commerce sites owe a lot to affiliate marketing methods– namely Amazon.com and CDNOW’s WebBuy system. This is an extremely effective way to produce brand awareness and generate leads and company.

In the early days of the internet (around late 1994) the majority of online merchants made usage of a Cost-Per-Click system (known as CPC or CPM). The affiliate made money from every click to the merchant’s site generated from the affiliate’s website. 80% of affiliate marketing is now on a cost-per-sale basis, where the affiliate receives a commission for every real sale produced on the merchant’s website. At least 19% of online marketing is on a cost-per-action basis, where the affiliate receives a revenue-share if the individual referred from their website in fact registers or subscribes with the merchant’s website.

Affiliates did not bring an end to other, higher priced forms of online media marketing. The success of their endeavours in providing sales cost effectively by method of a pay-for-performance design led the way for other types of performance-based advertising, such as CPA-based search and portal marketing, to produce approval among direct online marketers. Affiliate marketing has actually developed, with marketers and affiliates ending up being more sophisticated and programs more integrated with other kinds of online marketing.

In Conclusion:

The idea of a wide-open affiliate program with an endless number of affiliates is a thing of the past. The success of the affiliate marketing in delivering sales successfully by method of a pay-for-performance design paved the method for other types of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct online marketers. Affiliate Marketers are now more sophisticated and marketing programs are more incorporated with other forms of online marketing.

How to Turn Successful Business Ideas Into Your Reality

Online, you will find several successful business ideas. However, these ideas are worthless if you do not act to turn them as your reality. You have at least three ways to do this. One is to recognize your opportunities as they come knocking on your door. Two is to build your connections. Three is to identify and keep your best practices going for the sustainability of your profitability.

Recognizing Business Opportunities

The internet is a vast marketplace where business opportunities are plentiful. However, you must also understand that not all of these opportunities are suitable for you to profit online. Therefore, you must learn how to recognize the right opportunity when it comes knocking on your door. Don’t let it pass, or you miss the chance to make money from a potential income-generating business.

You can find successful business ideas from entrepreneurs running their own businesses on the web. Identify gaps or inefficiencies and then build your business to fill in the gap or to correct inefficiencies. As long as you can satisfy the needs or wants of a market you are interested about; you can become a successful business entrepreneur, whether online or offline.

Building Your Connections

To turn your business ideas into successful reality, the key is to connect with your target market. You have to know what their needs and wants are, and how they want their solutions delivered to them.

Studies show that most consumers are using the internet to get information and to buy what they need and want. If trends continue in 2013, about 88+% of the online population globally will rely on the internet for their solutions and shopping requirements.

Of the more than 88% online consumers, almost half of them or 42% are gathering information about what they need or want to buy from the internet. 21% of them read reviews online before they decide to purchase. Successful business ideas seriously consider the statistics on consumer behavior.

To connect with your target market, give them the information they need to help them make better decisions. Let them realize how they will find their solutions from your business and benefit from it.

Maintaining Your Best Practices

As you turn your business ideas into reality, it is essential that you track your progress. This will enable you to identify your best practices, and either correct or discard those that do not yield profitable results. In doing this, you will be able to save on cost, increase your productivity, and widen your profit margin.

The internet is a vast marketplace where successful business ideas abound. Learn how to recognize opportunities as they come your way. Connect with your audience and nurture good relationships. Monitor your progress and keep your best practices. Start to act on profitable ideas right now.

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